In brief
Everything you need to check before you open your online store, so you launch to sales, not surprises.
Launching an online store is exciting, and easy to rush. A missing payment option or a broken checkout on launch day costs real money and trust. Work through this checklist and you will open to smooth sales.
Products, payments and delivery
- Clear product photos and honest descriptions.
- Accurate prices, including any VAT.
- Mobile money (MTN, Airtel) and card payments tested end-to-end.
- Cash on delivery configured if you offer it.
- Delivery zones, fees and timelines set.
- A tested checkout, buy something yourself before customers do.
Trust, speed and support
- SSL and a professional domain so customers feel safe.
- Fast loading on a phone over mobile data.
- Visible contact and WhatsApp so buyers can ask before paying.
- Clear returns and refund policy.
- Automatic order confirmations by WhatsApp or SMS.
- Basic analytics so you can see what sells.
Launch, then improve
Do not wait for perfect. Launch with the essentials, watch how customers behave, and improve weekly. Your first sale teaches you more than a month of planning.
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